Duration
3 years (Full-time)
6 years (Part-time)
Starting Date
January, April, October
Tuition Fee
On campus: € 13,900 per year (Barcelona & Madrid)
On campus: € 6,900 per year (Malta – EU students)
On campus: € 13,900 per year (Malta – non-EU students)
Online: € 8,900 per year
Location
Barcelona, Madrid, Malta, Online
About the program
How do you design compelling game mechanics? What drives trends in the global gaming market? What makes a digital entertainment startup succeed?
These questions—and many more—are explored in GBSB Global’s Bachelor of Business Administration & Digital Innovation with a Specialization in E-Gaming & the Entertainment Industry, delivered at our Barcelona campus.
This intensive three-year program is tailored for future game developers, digital strategists, and entertainment entrepreneurs ready to shape the next era of interactive media. The curriculum blends core business foundations with specialized knowledge in game design, player engagement, monetization models, community development, and ethical gaming practices. Students analyze global case studies—from Asia to Latin America—gaining deep insights into the creative, technological, and commercial forces shaping today’s industry.
By mastering both the creative and strategic dimensions of gaming and digital entertainment, graduates emerge equipped to thrive across platforms and markets—and to lead innovation in one of the world’s fastest-growing sectors.
Students also benefit from GBSB Global’s Entrepreneurship Hub, where they can apply for the G-Accelerator program, receive expert mentorship, and launch their own entertainment venture before graduation.
Electives
E-Gaming and Entertainment Industry
- Game Design and Programming Essentials for Business Students (4 ECTS)
- Interactive Entertainment: The Future of Gaming and Media (7 ECTS)
- Responsible Gaming and Entertainment Practices (4 ECTS)
- GameScape: Exploring Modern Gaming Platforms (4 ECTS)
- Event Management and Sponsorship (7 ECTS)
- Game Monetization and Player Retention Strategies (4 ECTS)
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